Leading research in climate change communications shows that statistics alone rarely change peoples' perspective on climate change- it's personal experiences and conversations around audiences' existing values that make the biggest impact. However, some carefully selected facts, dropped into the conversation at the right time can make a big difference in evidencing your perspective and gaining your MP's curiosity to learn more. Once you have your MPs attention, the details can follow.
We've memorised these 10 facts covering food, energy and climate science to have at our fingertips in our meetings with MPs...
- The International Energy Agency says the world will need almost 60% more energy in 2030 than in 2002.
- Worldwide renewable energies accounted for more than half the new generating capacity in 2015 (Nat Geo, April 2017 edition).
- Since 2008 the cost of solar panel production has decreased by 80% (Dr Aaron Thierry).
- About 40 per cent of all wind energy in Europe blows over the UK, making it an ideal country for wind turbines (Energy Saving Trust).
- For every £1 spent on reducing fuel poverty, a return of 42 pence can been seen in NHS savings (Cambridge Econometrics). Additionally, insulating 6 million homes would mean energy bill savings of £8.61 billion per annum across housing stock (Cambridge Econometrics).
- The Great Barrier Reef experienced its largest recorded coral die off in 2016; 67% of coral died in a 430 mile stretch (Nat Geo, April 2017 edition).
- Electric vehicles are on track to secure half of the car market in the next 10 years. Britain is currently the fourth largest vehicle producer in Europe so we are in the position to take advantage of electric vehicle production here in the UK.
- In 2030, wheat prices will be 120% more than the 2010 price, and maize could reach a 177% increase on 2010 price- we need to move towards a more sustainable food supply (Dr Aaron Thierry).
- If every light bulb in the UK was changed to LED it would save enough electricity to eradicate the need for Hinkley Point. (Community Energy England).
- Every ton of carbon dioxide we emit melts 32 square feet of Arctic Ice- the average UK citizen melts 310 square metres a year (Nat Geo, April 2017 edition)