George Marshall Endorses the Hope for the Future Campaign

We are delighted to announce that the campaign has received the endorsement of Climate Outreach, Europe's leading communication specialists in climate change. George Marshall, founder of Climate Outreach, has written;

A recent planning meeting with Jeremy Hunt's constituents.

A recent planning meeting with Jeremy Hunt's constituents.

"Hope for the Future is an important and pioneering initiative to which we give our full support. Speaking to people of faith is an important and undervalued aspect of climate change communications, and especially important because faith values can cross the boundaries of class and politics that are so poisonous in the climate debate. Enabling people to speak to politicians- especially around shared faith values- is vital for generating political momentum. What is remarkable about Hope for the Future is that it is the only campaign that combines both of these approaches. We are especially impressed by its emphasis on speaking beyond the usual left-leaning environmental audiences, long a mission for Climate Outreach, and we look forward to working with them as their activities expand."

Hope for the Future has been hugely influenced by the approach of Climate Outreach in finding ways of building trust with local MPs around the issue of climate change. You can read the latest guide on communication about climate change to centre-right audiences from Climate Outreach here. The report highlights the importance of using personal stories, framing energy efficiency as 'reducing waste' and being balanced when talking about renewable energy.